The Death of E-mail Marketing and the Rise of RSS? What Can You Do?

The latest announcement that AOL and Yahoo! will begin charging e-mail entrepreneurs postage per thousand e-mail messages delivered, through the pay-me-to-deliver-email Goodmail program, is rocking e-mail entrepreneurs all world wide and on the identical time making die-hard RSS followers proclaim the loss of life of e-mail advertising. login

It is actually a proven fact that AOL and Yahoo! introduced they will begin implementing the above talked about pay-me-to-deliver Goodmail program and cost $2.5-$10 per thousand emails despatched to ensure supply.

However what does this actually imply for e-mail entrepreneurs? Is it the top of the world as we all know it? And is RSS actually poised to take the throne for direct content material supply and direct advertising?


Whereas e-mail postage will definitely improve e-mail supply prices, it is nonetheless too early to say whether or not it is truly going to drive ROI down.

Relying by yourself e-mail metrics, the rise in supply would possibly truly enable you to improve your ROI, even contemplating the elevated e-mail marketing campaign prices. That is by all means actually a time to start out fastidiously analyzing your e-mail metrics and calculating what these modifications would possibly imply particularly for you, earlier than you truly begin getting frightened.

It is now additionally lastly a proven fact that web site optimization, to make sure elevated visitor-to-customer conversion charges, will develop into paramount to reaching on-line profitability.

The essential level proper now could be that you simply begin measuring and analyzing, discovering methods to adapt to the approaching modifications on the planet of e-mail advertising. It is not the top of the world, however merely one other challenge to adapt your advertising to.


However adapting to the brand new guidelines of web advertising is just not solely about optimizing your e-mail applications and your web site conversion charges, but additionally lastly getting began with RSS advertising, if you have not achieved so but.

For these new to RSS, the straightforward rationalization is that RSS is a software that provides you the good thing about 100% content material supply, with none issues related to spam and different filters, such because the one which AOL and Yahoo! introduced they will begin utilizing. And the most effective factor about RSS is that it may even be free to implement and positively free to ship.

But when you have not began along with your RSS advertising program but, now could be most actually the time.

First, contemplate these techniques for integrating RSS advertising along with your present e-mail advertising applications:

1. Use RSS to announce every new challenge of your e-mail e-zine, which you make obtainable in full in your web site.

2. Present a separate RSS feed for the articles you publish in your e-mail e-zine and get them to your subscribers as quickly because the articles develop into obtainable, with out them having to attend to obtain them in your e-mail e-newsletter. The identical goes in your information part, in case you have one.

3. In case you publish a lot content material in several matter classes in your e-zine, present a separate RSS feed for every of these matters. Take one other take a look at the weather we listed above {that a} typical e-zine would possibly embrace. Every of these parts may in actual fact develop into a stand alone RSS feed.

4. In case you’re doing e-mail autoresponder advertising, present these exact same autoresponders as RSS feeds, permitting your guests to subscribe both to the e-mail or RSS supply channels to obtain the exact same content material.